The Customer is Always Wrong: a pop culture triptych

  1. After early success with The Force Awakens Disney is now risking losing money on its newly acquired Star Wars franchise. Fans say they don’t like how Disney killed off the old characters and complain that the new characters are either boring or outright irritating. Disney reacts by saying the fans just don’t like ethnically diverse and / or female characters, being a bunch of misogynistic racist bigots.
  2. Marvel Comics, despite successful movie franchises, is bleeding customers after they switched all their most recognizable characters with black and / or female lesbian versions. Old fans complain that they liked the old characters better and find the changes arbitrary. Fans of the movies complain that they can’t find characters they see in film on the comic book stands. Marvel responds that the fans are misogynistic racist bigots.
  3. The Democratic Party lost the 2016 election and is currently at the nadir of their political power. Their candidate was a woman whose main political accomplishment was slandering women who had accused her husband of rape and sexual assault. For a quarter of a century voters had regarded her as being just as sleazy as her husband, but lacking his charm. The Democratic party decided that the real reason she lost was because the voters are misogynistic racist bigots.

In these cases a corporation imagines that its pop-culture character will have broad appeal based on skin color or how its genitalia get stimulated rather than things like motives or accomplishments in the face of adversity. When you have the right skin color, who needs a good story, right?

When the character is rejected the corporation can only imagine it is because of the skin or genital stimulation and that its customers are therefore evil.

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